Robert McNamara, Leonard Nimoy (Spock) on Star Trek; George H. W. Bush, law professors and legal scholars.

curly and golden .

$150 tasseled loafers.

Favorite Television Series
Masterpiece Theater every Sunday night on PBS.

Apollo was the Sun god, the lawgiver, and the god of art, music, and poetry. With the motto "Nothing in excess," this was art of good taste and moderation.
Apollo became god of prophecy after killing the oracular serpent Python. This symbolized an archaic goddess of prophecy superseded by the rule of law. Today we use laws to make prophecies, e.g., "If you park in that handicapped space you'll get a ticket." Or we use Oracle(r) computer databases to predict everything from elections to economics.

Emotional Control System
The right hemisphere of the cerebral cortex processes new information. It's connected to the limbic brain, and so we incorrectly say that emotions are "right brain." Saying that the right hemisphere is more holistic is more accurate.

The left hemisphere, in contrast, analyzes information and creates logic, associations, and abstractions. Language is produced in the left hemisphere. The left hemisphere develops later in utero than the right hemisphere, and is thought to have evolved later.[1]
New ideas usually arise from a person with all three brain systems integrated. Apollo men dislike new ideas. They prefer the classics, which can be appreciated solely with one's left hemisphere.

Life Purpose
Like the Sun, an Apollo man's life purpose is to illuminate the darkness, via clear thinking following abstract principles. These men shine. They're "bright."

Apollo was Zeus's son. Apollo men function best as vice-presidents or the "right hand man" of a powerful leader. These men aren't leaders.
Apollo men observe events without getting emotionally involved. Their lives can become detached or compartmentalized. They dislike spontaneity. They want to see a schedule before committing to attend an event. They like to read a book-or every book on a subject-before beginning a project.

Under Stress
Under stress, Apollo becomes Demeter. When the going gets tough, an Apollo second-in-command takes care of the subordinates that the Zeus leader forgets about.

When Safe
When safe, Apollo men become Artemis/Ares/Hephaestus. Their hobbies are goal-directed, e.g., collecting stamps. Apollo men are sports fans. They can work hard when they feel safe.

Other Personality Type Systems
Apollo isn't represented in astrology. Apollo could be represented by Enneagram personality type #1 (The Reformer), but the other competency types (E3 The Performer and E5 The Observer) could also be used as all three types are disconnected from their emotional center and prefer to use logic to solve problems.

Schedule it into his Daytimer or it won't happen.

Go to business school. You'll meet many bright, capable Apollo men-but you might not be able to tell one from another.

Artemis edit

"Jo" in Little Women, Amelia Earhart, Gloria Steinem, Aretha Franklin, Jane Fonda, Princess Mononoke, Nike ads for women.

Short, windblown.

Athletic shoes, hiking boots.

Favorite Movie
Alien, starring Sigourney Weaver (1979).

Artemis roamed the wilderness with her band of nymphs and her pack of dogs. As a hunter and an archer, her arrows always hit her target. Women who embody Artemis are goal-oriented. They enjoy "the chase" of elusive quarry. Their perseverance leads to accomplishment and achievement. Artemis rescued anyone (especially women) in physical danger who appealed for her help. Artemis was the goddess of childbirth. The Romans knew Artemis as Diana.

Emotional Control System
Artemis energy is about seeking and anticipation-the goal-directed search for food, shelter, mates, etc.

Life Purpose
An Artemis woman's life purpose is to achieve goals.

Too much Artemis energy results in endless searching, to the point of exhaustion. Or an Artemis woman can be "so focused on her own aims and undistracted that she fails to notice the feelings of others around her."[2]
Artemis's shadow includes contempt for vulnerability, and difficulties with intimacy. She was associated with goal-directed, merciless, destructive rage:
Outrage at wrongs done, loyalty to others, strength to express a point of view, and a propensity to take action can be very positive characteristics of Artemis and Artemis women. But the mercilessness of the punishment they mete out can be appalling. [E.g., 1970s feminists raged at men] with intense hostility that was often out of proportion to the particular provocation.[3]
—Jean Shinoda Bolen, Goddesses in Everywoman (1984)
Under Stress
Under stress, Artemis becomes her brother Apollo. Artemis women think clearly and unemotionally under pressure.

When Safe
When safe, Artemis becomes Demeter. When they can, Artemis women help less-fortunate individuals.

Other Personality Type Systems
Artemis isn't represented in astrology. Artemis is Enneagram personality type #8, the Boss.

Artemis women see sex as an adventure. For them, sex is a recreational sport, not an expression of commitment (Hera) or an occasion for sensuality (Aphrodite).
A lesbian Artemis woman will have many friends, a band of nymphs looking for adventure. If her lover is another Artemis woman (her "identical twin") she should consider whether her partner is her best friend or her romantic lover. She may better off with a more feminine lover-the goddess and her nymph.

To attract an Artemis woman, be civilized, radiantly sunny, and pray to Aphrodite for help.

Apollo-Artemis Marriage edit

An Apollo-Artemis marriage tempers goal-seeking (and adventure) with good sense. A couple that successfully uses this energy achieves their goals-and has stories to tell their grandchildren.

Apollo men approach marriage as they approach applying to law school. They rationally decide whether a woman will be a good match, rather than acting on passion or impulse.
For a relationship with an Artemis woman, a man shouldn't be Orion, the hunter and Ares archetype. Her competitive nature unintentionally caused his death. Challenge her, and she'll obsess until she wins-another man to beat.
But if he moves closer emotionally, wants to marry her, or becomes dependent on her, the excitement of the "hunt" is over. Moreover, she may lose interest or feel contempt for him if he shows "weakness" by needing her. As a result, an Artemis woman may have a series of relationships that go well only as long as the man keeps some emotional distance and is not always available.[4]
—Jean Shinoda Bolen, Goddesses in Everywoman (1984)
The lasting relationship for an Artemis woman is with an Apollo man. Apollo was her twin brother. Her domain was the wilderness. His was the city. He was the Sun god. She was the Moon goddess. He was the god of domesticated animals. She was the goddess of wild animals. He was the god of laws. She lived in the wilderness, away from civilized laws.

This relationship starts as brother and sister. The Artemis woman may have another boyfriend (or girlfriend). Give her space to roam, and she'll be back at your door when she's "in town."

Apollo and Artemis work well together because they both tend towards being emotional 'escape artists'. Apollo lives in the intellect to the exclusion of emotion. Artemis is very threatened by emotional attachment, and so Apollo's lack of emotional involvement allows her room to breathe.
The story of Atalanta and Hippomenes shows how to marry an Artemis woman.[5]
Atalanta was a beautiful princess. She enjoyed hunting and sports. Many men wanted to marry her. She promised to marry the first man to outrun her in a race. Losers were immediately killed. Atalanta won race after race. This is a metaphor that competing with an Artemis woman kills the relationship.

Unathletic Hippomenes (an Apollo man) truly loved her. He decided that death was better than life without her. He prayed to Aphrodite for help. Aphrodite gave him three golden apples.

When Atalanta took off ahead of Hippomenes, he threw the first golden apple into her path. She stopped to pick it up. She saw her face reflected, but distorted by the curving apple. She realized that she would not be young and beautiful forever. Someday her body would sag like the reflection in the apple.

Hippomenes passed her as she pondered this insight. Atalanta took off again, repassing him. He threw the second golden apple. When she stopped to pick it up, Aphrodite caused Atalanta to see in the shiny apple her dead lover, Meleager. She yearned when she remembered their physical and emotional closeness.

Hippomenes passed Atalanta again. She took off and repassed him again. He threw the last golden apple. When she stopped to pick it up, Demeter caused Atalanta to see her reflection, surrounded by loving children. Atalanta was transfixed by the realization that she wanted a family. Hippomenes ran across the finish line. They married that afternoon.


  1. Pearce, nnected to the limbic and reptilian brains. Individuals who embody Apollo live the "life of the mind," unconnected to their emotions or bodies.
  2. Bolen, Jean Shinoda. Goddesses in Everywoman (HarperCollins, 1984, ISBN 006091291X, p.69.
  3. Bolen, Jean Shinoda. Goddesses in Everywoman (HarperCollins, 1984, ISBN 006091291X, p.68.
  4. Bolen, Jean Shinoda. Goddesses in Everywoman (HarperCollins, 1984, ISBN 006091291X, p.67.
  5. Bolen, Jean Shinoda. Goddesses in Everywoman (HarperCollins, 1984, ISBN 006091291X, 72-74.

Poseidon-Athena · Hermes-Hestia

 v  d  e 
Poseidon-Athena · Relationships · Hermes-Hestia
About This Book · Q&A · Recommended Books
The Science: The Evolution of the Human Brain · How Women Select Men · How Men Select Women · How Our Ancestors Lived · Monogamy and Polygamy · Hormones · Communication Styles
Life Stages: Childhood – Seeking Unconditional Love · Adolescence – Seeking Romantic Love · Adulthood – Families And Forgiveness · Agape – Altruistic Love
Practical Advice: Where Couples Met · Flirting · How to Write a Personal Ad · Dating · Sex · Becoming a Couple · Conflict In Relationships
Personality Types: Emotional Control Systems · Zeus-Hera · Poseidon-Athena · Apollo-Artemis · Hermes-Hestia · Ares-Hephaestus-Aphrodite · Dionysus-Demeter · Hades-Persephone