Pragmalinguistic Peculiarities of English Slogan in Fashion Domain

Pragmalinguistic Peculiarities of English Slogan

in Fashion Domain

Table of Contents

1. Preface
2. Chapter 1. Pragmatics of advertising discourse
3. Chapter 2. Definition and classification of advertising text
4. Chapter 3. Genre peculiarities of advertising text
5. Chapter 4. Structure of advertising text
6. Chapter 5. Linguostylistic peculiarities of advertising text
7. Chapter 6. Analysis of pragmalinguistic peculiarities of English slogan in fashion domain
8. Appendix