Handbook of Management Scales/Risk taking

Risk taking (alpha = ?)

Items

• Taking gambles is part of our strategy for success.
• We take above-average risks in our business.
• Taking chances is an element of our business strategy.
• Our strategy can be characterized by a strong tendency to take risks.

Source

• Jambulingam/Kathuria/Doucette (2005): Entrepreneurial orientation as a basis for classification within a service industry: the case of retail pharmacy industry. Journal of Operations Management, Vol. 23, No. 1, pp. 23-42.

Related Scales

• Firm risk preference
• Risk aversion