Handbook of Management Scales/Firm risk preference

Firm risk preference (CR = 0.70)

Description

The scale was based on Venkatraman (1989).

Definition

In the article, firm risk preference refers to a firm's propensity for risk taking.

Items

Items were rated on a scale ranging from 1, "strongly disagree", to 7, "strongly agree".

• We seem to adopt a rather conservative view when making major decisions.
• We have a tendency to support projects where the expected returns are certain.
• Operations have generally followed the "tried and true" paths.
• Our operations can be generally characterized as high risk. (R)

Source

• Steensma & Corley (2001): Organizational Context as a Moderator of Theories on Firm Boundaries for Technology Sourcing. Academy of Management Journal, Vol. 44, No. 2, pp. 271-291.

Related Scales

• Risk aversion
• Risk taking