Communication Theory
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Communication Systems
Communication Systems
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This book is an introduction to communication theory — the theory of how humans share, encode, and decode what they know, what they need, and what they expect from each other.
Contents
edit- Perspectives on Theory
- Introduction: An overview of theory in communication study
- Theorists and Approaches to Communication
- Uncertainty Reduction: Charles Berger, Richard Calabrese
- Propaganda and the Public: Walter Lippmann, Harold D. Lasswell, Edward Bernays, and Jacques Ellul
- Uses and Gratifications: Herzog, Katz, and friends
- The Frankfurt School: Max Horkheimer and Theodor Adorno
- Communicative Action: Habermas Commentary
- Semiotics and Myth: Roland Barthes
- Orality and Literacy: Walter Ong
- Diffusion of Innovations: Gabriel Tarde, Everett Rogers
- Social Systems: Niklas Luhmann
- Network Society: Manuel Castells
- Nonverbal Communication