Branding a University Media Department/What are the immediate obstacle to a media department's branding process?
Here are a few obstacles to start with:
Here are a few ways to overcome these obstacles:
- Creative imagination.
- Discontinue less productive activities including anything not vital for success.
These are motivations to refine a clear brand:
- Schools can't recruit without a clear brand.
- A brand's vision, mission and niche description should define all other activities. If it doesn't fit the brand, don't do it.