Branding a University Media Department

This Wikibook has been established to develop a branding process for a small private university's media department . An on-line community will brainstorm and develop ideas related to this process.

Bush with media students

• It's necessary to agree on a definition for branding and that branding is not optional.
• Are there unique branding requirements for a small private university’s media program?
• This discussion is for faculty, students, alumni, administrators, professional advisors and everyone involved with the media department's curriculum.

Media students preparing for live broadcast

Chapters For Initial Discussions

• A Definition for Branding
• Unique issues related to the branding of a university media department
• Who should be involved in the branding of a small private university media department?
• A General Structure and sequence for development of a brand (JH)
• What are the immediate priorities to begin a branding process?
• Premises for discussion and consideration

ORU students

Media students

Zwick with media students

Brainstorming Chapters

• What are the immediate obstacle to a media department's branding process?
• The structure of 15-week semester should be evaluated
• Is graduation in three years feasible?
• Universities must refine their niche
• Can Gen. Eds. be taken online during a "professional semester?"
• Is it in-advisable to design a curriculum around faculty?
• Making room for new media in the curriculum
• Who are our competitors?