1. Don't focus on cars.
  2. Do broaden transport options.
  3. Don't focus on photos of transport museums.
  4. Do draw on the variety of non-car modes of transport throughout history using images of them in active use.
  5. Don't focus on freight transport.
  6. Do focus on passenger transport.
  7. Don't focus on military transport.
  8. Don't exclude model transport toys on a strict definition of transport.
  9. Do include fun such as model transport hobbies.
  10. Don't rule out defunct modes of transport such as airships as they are still inspiring and interesting.