Visual Rhetoric

This book is an introductory guide to visual rhetoric. The original contributions to this book were made as a part of a course on visual rhetoric at James Madison University. The authors of these contributions are the members of that course. Future students in the course as well as other visitors to the site are invited to revise this text.

Table of contents

• Definitions of Visual Rhetoric
• Mediums and Manifestations of Visual Rhetoric
• Cultural Theories of Visual Rhetoric
• Semiotics and Visual Rhetoric
• Rhetorical Vectors
• Modality and Visual Representations of Reality
• Gender and Visual Rhetoric
• Visual Representations of Time and Space
• Narrative and Conceptual Representations
• 3D and 2D Visual Persuasion
• Status of Visual Rhetoric and Visual Literacy in the Academy
• Examples And Analysis Of Visual Literature
• Semiotics of Fashion
• The Rhetoric of Brand Identity: Nike
• Ethics of Controversial Images