Sport Innovation/Video Replay and use of Big Screens

VIDEO REPLAY AND USE OF BIG SCREEN

Another tool that could be utilized in soccer is the Video Replay that allows fans review the action as well as helping referees to take more precise decisions.

Despite being an on-field technology the use of video requests the implementation of stadium’s big screen and a video referee outside the field.

Although the viability of the high-tech, FIFA is still showing resistance and is generating a Video Replay Controversy.

REFEREES ASSISTANCE

According to FIFA Laws of the Game 2008/2009, the decisions of the referee regarding facts connected with play, including whether or not a goal is scored and the result of the match, are final. The referee may only change a decision on realising that it is incorrect or, at his discretion, on the advice of an assistant referee or the fourth official, provided that he has not restarted play or terminated the match ^[1]

Moreover, a goal is scored when the whole of the ball passes over the goal line, between the goalposts and under the crossbar, provided that no infringement of the Laws of the Game has been committed previously by the team scoring the goal ^[1]

All decisions above described are taken by one human being (the referee) within the assistant of other two assistant referees. The failure in both situations is inevitable, by using some extra technology it would help avoiding referees to be blamed by any controversy results or decisions taken during the game.

USE OF BIG SCREEN

Almost every professional football team’s stadium has gone through a major renovation within the last decade; upgrading to the latest technology, including large Jumbotron screens that show replays of the games most exciting plays. Today’s digital signage spotlight is on Sports Jumbotrons ^[2]; sports such as NFL have already experienced the use of big screens permitting the spectators to lockout if a try is scored or not.

The use of this expertise is still under tests in soccer and it can represent a significant change in the game’s nature. If Goal-line technology is implemented a several number of changes will be required in stadiums and other areas affected. The JumboTron’s operation will also be managed to display referees decisions, video replays, past games, advertisements and as you can imagine, the creative possibilities on such a large screen are endless.

Certainly one of the largest examples of digital signage, sports arena jumbotrons have also proven to be one of the most engaging and effective forms of digital out of home advertising available in the market today ^[2]

Here is another tool that can be effective utilized by soccer sponsors during 2014 FIFA, event’s broadcasting can also be affected. A complimentary use of the big screen and social media in soccer can be accomplished; this feature will probably be displayed live on screen during the World Cup matches in Brazil.

Footnotes

[1].^ FIFA: Laws of the Game 2008/2009 (2008, July). Retrieved on 4 December 2011 from http://FIFA.com/

[2].^ Habing , J. (2011, July 18). Sports Signage . Retrieved December 10, 2011, from Adsemble : http://www.adsemble.com/blog/sports-signage/

Sport Innovation/Technology on- and off-field at the 2014 FIFA World Cup

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