Radio and Television/Standards
Domain – SafetyEdit
Students establish safety procedures for a hazard free work environment.
Demonstrate general safety rules for equipment operation and lab use
Perform safe practices when operating equipment
Demonstrate proper equipment storage for safe transportation
Use standard safety practices for all classroom laboratory and field investigations
Display appropriate behaviors and actions in the classroom/lab environment
Safely and properly handle equipment
Domain – Writing/ScriptingEdit
Students create scripts to demonstrate an understanding of the scripting process.
Identify and describe stages of the scripting process
Construct scripts using established formats
Define terminology used in broadcast script writing
produces technical writing that reports technical information and/or conveys ideas clearly, logically, and purposefully to a particular audience, the student
Domain – Equipment OperationEdit
Students operate industry-standard equipment to create professional productions.
Demonstrate steps necessary to set-up, turn on, and operate equipment according to instructor’s directions
Demonstrate proper camera movement
Determine proper cables for set-up and operation of production equipment
Explain camera functions and how electrical signals are converted into images on a screen
Demonstrate different editing methods, equipment, and techniques in the production of a story
Demonstrate the use of a computer in broadcast/video production applications
Demonstrate basic lighting techniques
Demonstrate proper use of audio equipment to record quality audio track
Domain – Production ProcessEdit
Students create audio and video projects to demonstrate an understanding of the production process.
Apply concepts of stages of production
Design audio projects incorporating professional audio principles
Design video projects incorporating professional video principles
Demonstrate mastery of aesthetics to include composition, coordination, balance, and color contrast
demonstrate proper use and operation of studio equipment and production techniques while working as part of a production team
Domain – On-Air Talent/ProgrammingEdit
Students apply and adapt on-air techniques to produce a quality program.
Demonstrate proficiency in on-air performance
Apply and adapt programming elements using audience analysis
Students integrate concepts of programming
Demonstrate practices of delivery or performance while on-air
Recommend technically acceptable visual components for on-air talent
Domain – Promotion and SalesEdit
Students integrate knowledge of promotion and sales to support effective marketing.
Evaluate industry marketing processes to demonstrate promotional principles
Demonstrate industry sales principles
Domain – HistoryEdit
Students analyze inventions and technical and social developments that led to the creation of radio and television in a broadcast environment.
Explain the development of the radio/television industry
Explain the development of digital communications and entertainment media
Identify the impact of communication history on today’s media
Explain the recent technological developments and the future of telecommunications
Explain recent programming developments and the future of telecommunications
Domain – Ethics and LawEdit
Students evaluate the role of ethical decision-making as it relates to the industry.
Identify and evaluate ethical issues
Differentiate between commercial media products that are in the public domain and those that are protected under copyright laws
investigate and demonstrate ethical use of equipment and storytelling through their productions
Demonstrate ability to function as a team member
Students apply knowledge of communication law to produce and broadcast legally
Identify and evaluate communication law issues
Apply communication law to broadcasts and projects
Understand the importance of copyright laws and fair use exceptions of media reproduction, modification, distribution, public performance, and public display
Compare intellectual property with various legal rights to protect creative content
Domain – Career Opportunities and Employment SkillsEdit
Students apply and adapt career resources to enhance career opportunities.
Analyze careers available in digital communications and the entertainment media
Investigate career opportunities offered by a technical school or college in digital communications and the entertainment media
Construct a professional resume
Produce a professional portfolio that demonstrates abilities
Students integrate use of terminology and understanding of organizational structure and interviewing principles to communicate clearly with other industry professionals
Recognize and apply industry standard terminology
investigate the organizational structure of the industry
Recognize and demonstrate preparation for and performance in professional interviews