Radio and Television/Standards

Content Standards

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Domain – Safety

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Students establish safety procedures for a hazard free work environment.

RTVI-1.1

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Demonstrate general safety rules for equipment operation and lab use

RTVI-1.2

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Perform safe practices when operating equipment

RTVI-1.3

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Demonstrate proper equipment storage for safe transportation

RTVI-1.4

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Use standard safety practices for all classroom laboratory and field investigations

RTVI-1.5

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Display appropriate behaviors and actions in the classroom/lab environment

RTVI-1.6

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Safely and properly handle equipment

Domain – Writing/Scripting

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Students create scripts to demonstrate an understanding of the scripting process.

RTVI-2.1

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Identify and describe stages of the scripting process

RTVI-2.2

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Construct scripts using established formats

RTVI-2.3

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Define terminology used in broadcast script writing

RTVI-2.4

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produces technical writing that reports technical information and/or conveys ideas clearly, logically, and purposefully to a particular audience, the student

Domain – Equipment Operation

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Students operate industry-standard equipment to create professional productions.

RTVI-3.1

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Demonstrate steps necessary to set-up, turn on, and operate equipment according to instructor’s directions

RTVI-3.2

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Demonstrate proper camera movement

RTVI-3.3

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Determine proper cables for set-up and operation of production equipment

RTVI-3.4

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Explain camera functions and how electrical signals are converted into images on a screen

RTVI-3.5

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Demonstrate different editing methods, equipment, and techniques in the production of a story

RTVI-3.6

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Demonstrate the use of a computer in broadcast/video production applications

RTVI-3.7

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Demonstrate basic lighting techniques

RTVI-3.8

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Demonstrate proper use of audio equipment to record quality audio track

Domain – Production Process

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Students create audio and video projects to demonstrate an understanding of the production process.

RTVI-4.1

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Apply concepts of stages of production

RTVI-4.2

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Design audio projects incorporating professional audio principles

RTVI-4.3

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Design video projects incorporating professional video principles

RTVI-4.4

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Demonstrate mastery of aesthetics to include composition, coordination, balance, and color contrast

RTVI- 4.5

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Demonstrate proper use and operation of studio equipment and production techniques while working as part of a production team

Domain – On-Air Talent/Programming

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Students apply and adapt on-air techniques to produce a quality program.

RTVI-5.1

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Demonstrate proficiency in on-air performance

RTVI-5.2

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Apply and adapt programming elements using audience analysis

RTVI-5.3

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Students integrate concepts of programming

RTVI-5.4

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Demonstrate practices of delivery or performance while on-air

RTVI-5.5

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Recommend technically acceptable visual components for on-air talent

Domain – Promotion and Sales

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Students integrate knowledge of promotion and sales to support effective marketing.

RTVI-6.1

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Evaluate industry marketing processes to demonstrate promotional principles

RTVI-6.2

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Demonstrate industry sales principles

Domain – History

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Students analyze inventions and technical and social developments that led to the creation of radio and television in a broadcast environment.

RTVI-7.1

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Explain the development of the radio/television industry

RTVI-7.2

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Explain the development of digital communications and entertainment media

RTVI-7.3

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Identify the impact of communication history on today’s media

RTVI-7.4

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Explain the recent technological developments and the future of telecommunications

RTVI-7.5

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Explain recent programming developments and the future of telecommunications

Domain – Ethics and Law

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Students evaluate the role of ethical decision-making as it relates to the industry.

RTVI-8.1

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Identify and evaluate ethical issues

RTVI-8.2

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Differentiate between commercial media products that are in the public domain and those that are protected under copyright laws

RTVI-8.3

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investigate and demonstrate ethical use of equipment and storytelling through their productions

RTVI-8.4

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Demonstrate ability to function as a team member

RTVI-8.5

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Students apply knowledge of communication law to produce and broadcast legally

RTVI-8.6

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Identify and evaluate communication law issues

RTVI-8.7

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Apply communication law to broadcasts and projects

RTVI-8.8

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Understand the importance of copyright laws and fair use exceptions of media reproduction, modification, distribution, public performance, and public display

RTVI-8.9

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Compare intellectual property with various legal rights to protect creative content

Domain – Career Opportunities and Employment Skills

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Students apply and adapt career resources to enhance career opportunities.

RTVI-9.1

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Analyze careers available in digital communications and the entertainment media

RTVI-9.2

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Investigate career opportunities offered by a technical school or college in digital communications and the entertainment media

RTVI-9.3

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Construct a professional resume

RTVI-9.4

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Produce a professional portfolio that demonstrates abilities

RTVI- 9.5

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Students integrate use of terminology and understanding of organizational structure and interviewing principles to communicate clearly with other industry professionals

RTVI-9.6

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Recognize and apply industry standard terminology

RTVI-9.7

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Investigate the organizational structure of the industry

RTVI-9.8

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Recognize and demonstrate preparation for and performance in professional interviews