Radio and Television/Standards
Content Standards
editDomain – Safety
editStudents establish safety procedures for a hazard free work environment.
RTVI-1.1
editDemonstrate general safety rules for equipment operation and lab use
RTVI-1.2
editPerform safe practices when operating equipment
RTVI-1.3
editDemonstrate proper equipment storage for safe transportation
RTVI-1.4
editUse standard safety practices for all classroom laboratory and field investigations
RTVI-1.5
editDisplay appropriate behaviors and actions in the classroom/lab environment
RTVI-1.6
editSafely and properly handle equipment
Domain – Writing/Scripting
editStudents create scripts to demonstrate an understanding of the scripting process.
RTVI-2.1
editIdentify and describe stages of the scripting process
RTVI-2.2
editConstruct scripts using established formats
RTVI-2.3
editDefine terminology used in broadcast script writing
RTVI-2.4
editproduces technical writing that reports technical information and/or conveys ideas clearly, logically, and purposefully to a particular audience, the student
Domain – Equipment Operation
editStudents operate industry-standard equipment to create professional productions.
RTVI-3.1
editDemonstrate steps necessary to set-up, turn on, and operate equipment according to instructor’s directions
RTVI-3.2
editDemonstrate proper camera movement
RTVI-3.3
editDetermine proper cables for set-up and operation of production equipment
RTVI-3.4
editExplain camera functions and how electrical signals are converted into images on a screen
RTVI-3.5
editDemonstrate different editing methods, equipment, and techniques in the production of a story
RTVI-3.6
editDemonstrate the use of a computer in broadcast/video production applications
RTVI-3.7
editDemonstrate basic lighting techniques
RTVI-3.8
editDemonstrate proper use of audio equipment to record quality audio track
Domain – Production Process
editStudents create audio and video projects to demonstrate an understanding of the production process.
RTVI-4.1
editApply concepts of stages of production
RTVI-4.2
editDesign audio projects incorporating professional audio principles
RTVI-4.3
editDesign video projects incorporating professional video principles
RTVI-4.4
editDemonstrate mastery of aesthetics to include composition, coordination, balance, and color contrast
RTVI- 4.5
editDemonstrate proper use and operation of studio equipment and production techniques while working as part of a production team
Domain – On-Air Talent/Programming
editStudents apply and adapt on-air techniques to produce a quality program.
RTVI-5.1
editDemonstrate proficiency in on-air performance
RTVI-5.2
editApply and adapt programming elements using audience analysis
RTVI-5.3
editStudents integrate concepts of programming
RTVI-5.4
editDemonstrate practices of delivery or performance while on-air
RTVI-5.5
editRecommend technically acceptable visual components for on-air talent
Domain – Promotion and Sales
editStudents integrate knowledge of promotion and sales to support effective marketing.
RTVI-6.1
editEvaluate industry marketing processes to demonstrate promotional principles
RTVI-6.2
editDemonstrate industry sales principles
Domain – History
editStudents analyze inventions and technical and social developments that led to the creation of radio and television in a broadcast environment.
RTVI-7.1
editExplain the development of the radio/television industry
RTVI-7.2
editExplain the development of digital communications and entertainment media
RTVI-7.3
editIdentify the impact of communication history on today’s media
RTVI-7.4
editExplain the recent technological developments and the future of telecommunications
RTVI-7.5
editExplain recent programming developments and the future of telecommunications
Domain – Ethics and Law
editStudents evaluate the role of ethical decision-making as it relates to the industry.
RTVI-8.1
editIdentify and evaluate ethical issues
RTVI-8.2
editDifferentiate between commercial media products that are in the public domain and those that are protected under copyright laws
RTVI-8.3
editinvestigate and demonstrate ethical use of equipment and storytelling through their productions
RTVI-8.4
editDemonstrate ability to function as a team member
RTVI-8.5
editStudents apply knowledge of communication law to produce and broadcast legally
RTVI-8.6
editIdentify and evaluate communication law issues
RTVI-8.7
editApply communication law to broadcasts and projects
RTVI-8.8
editUnderstand the importance of copyright laws and fair use exceptions of media reproduction, modification, distribution, public performance, and public display
RTVI-8.9
editCompare intellectual property with various legal rights to protect creative content
Domain – Career Opportunities and Employment Skills
editStudents apply and adapt career resources to enhance career opportunities.
RTVI-9.1
editAnalyze careers available in digital communications and the entertainment media
RTVI-9.2
editInvestigate career opportunities offered by a technical school or college in digital communications and the entertainment media
RTVI-9.3
editConstruct a professional resume
RTVI-9.4
editProduce a professional portfolio that demonstrates abilities
RTVI- 9.5
editStudents integrate use of terminology and understanding of organizational structure and interviewing principles to communicate clearly with other industry professionals
RTVI-9.6
editRecognize and apply industry standard terminology
RTVI-9.7
editInvestigate the organizational structure of the industry
RTVI-9.8
editRecognize and demonstrate preparation for and performance in professional interviews