Internet Technologies/Web advertising

Web Advertising uses static images, animated GIFs, and Flash Animation to display a product or service. Advertising on the Web displays in many different ways such as banners or buttons, Pop-up and Pop-under, and intro pages to websites.

A banner or a button can be an image, animated gif, flash video or plain text

A Pop-up or Pop-under causes a new browser window to open and displays a webpage that can contain text, images and flash.

Intro Pages to websites usually have a flash or gif animation to introduce a company, their services or Products.

Internet advertising is delivered by ad servers. The most common type of ad server in use today is the Central ad server.

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Standard Sizes for Banner Style Advertisements are as follows:

Rectangles -

300x250
250x250
240x400
336x280
180x150

Banners -

468x60
234x60
88x31
120x90
120x240
125x125
728x90

Skyscrapers -

160x600
120x600
300x600