Handbook of Management Scales/Purchase intention

Purchase intention (alpha = 0.80)

Items

A three-item, seven-point scale was used to measure purchase intention:

• how positive or negative is your judgment of the product?
• how interesting do you find the product?
• how likely is it that you will buy the product within half a year from now?

Source

• Saaksjarvi/Morel (2010): The Development of a Scale to Measure Consumer Doubt Toward New Products. European Journal of Innovation Management, Vol. 13, No. 3, pp. ???-???.