Handbook of Management Scales/Product complexity

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Product complexity (alpha = 0.81/0.82)

Items

Simple/unsophisticated--sophisticated
Nontechnical--highly technical
Low engineering content--high engineering content

Source

Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81. Previously used by Bello/Gilliland (1997).

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