Handbook of Management Scales/Partner's value proposition

Partner’s value proposition (alpha = 0.81)

Items

In this alliance, the partner:

• Is competent and knowledgeable about the firm’s products and platforms. (0.80)
• Promotes the firm’s products and platforms. (0.80)
• Has procedures to ensure quality services for customers (e.g., implements quality control procedures, incorporates customer feedback, and handles customer complaints). (0.84)
• Has a viable business model and market presence. (0.77)

Source

• Lavie et al. (2012): Organizational Differences, Relational Mechanisms, and Alliance Performance. Strategic Management Journal, Vol. 33, No. 13, pp. 1453–1479