Handbook of Management Scales/Opportunity Recognition

< Handbook of Management Scales

Opportunity Recognition (alpha = 0.87)

Definition

Opportunity recognition is characterized by being alert to potential business opportunities, actively searching for them, and gathering information about new ideas on products and services.

Items

• I am always alert to business opportunities
• I research potential markets to identify business opportunities
• I search systematically for business opportunities
• I look for information about new ideas on products or services
• I regularly scan the environment for business opportunities

Source

• Kuckertz, Andreas / Kollmann, Tobias / Krell, Patrick / Stöckmann, Christoph (2017): Understanding, differentiating, and measuring opportunity recognition and opportunity exploitation. International Journal of Entrepreneurial Behavior & Research, Vol. 23, No. 1, pp. 78-97.

Related Scales

Opportunity Exploitation

Category:

• Handbook of Management Scales