Handbook of Management Scales/Online store service

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Online store service (alpha = 0.86)

Items

The construct was measured using 7 points semantic-differentials.

Unwilling to help - willing to help
Unfriendly - friendly
Less knowledgeable - very knowledgeable

Source

Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.

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