Handbook of Management Scales/Online store navigation

Online store navigation (alpha = 0.91)

Items

The construct was measured using 7 points semantic-differentials.

• Hard to use - easy to use
• Bad representation of the CDs - good representation of the CDs
• Hard to navigate the site - easy to navigate the site
• Inflexible site - flexible site
• Hard to learn how to use the site - easy to learn

Source

• Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.