Handbook of Management Scales/Online store merchandise

Online store merchandise (alpha = 0.80)

Items

The construct was measured using 7 points semantic-differentials.

• Little information about the CDs - much information about the CDs
• Little value for money - a lot of value for money
• Uninteresting offers - interesting offers
• Bad alignment with my interests - good alignment with my interests

Source

• Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.