Handbook of Management Scales/Offline store layout

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Offline store layout (alpha = 0.88) edit

Items edit

The construct was measured using 7 points semantic-differentials.

Unorganized layout - well organized layout
Crowded shopping - spacious shopping
Messy - neat

Source edit

Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.

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