Handbook of Management Scales/Offline store atmosphere

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Offline store atmosphere (alpha = 0.87)

Items

The construct was measured using 7 points semantic-differentials.

Dull store - bright store
Unattractive store - attractive store
Old-fashioned - modern

Source

Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.

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