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Handbook of Management Scales/Market volatility
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Handbook of Management Scales
Market volatility (alpha = 0.73/0.82)
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Stable--unstable
Certain--uncertain
Changes slowly--changes rapidly
Predictable--unpredictable
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Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81.
Adapted from Bello/Gilliland (1997).