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Last modified on 17 September 2010, at 17:47
Handbook of Management Scales/Market volatility
Handbook of Management Scales
Market volatility (alpha = 0.73/0.82)
Changes slowly--changes rapidly
Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81.
Adapted from Bello/Gilliland (1997).
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