Handbook of Management Scales/Gender equality

Gender equality (CR = 0.75)

Description

Hofstede's five cultural factors are reconceptualized as ten personal cultural orientations: independence, interdependence, power, social inequality, masculinity, gender equality, risk aversion, ambiguity intolerance, tradition, and prudence. A new 40-item scale is developed to measure these personal cultural orientations. Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of the new scale.

Definition

Gender equality is the extent to which people perceive men and women as equal in terms of social roles, capabilities, rights, and responsibilities.

Items

• It is ok for men to be emotional sometimes. (0.78)
• Men do not have to be the sole bread winner in a family. (0.75)
• Men can be as caring as women. (0.73)
• Women can be as ambitious as men. (0.72)

Source

• Sharma (2010): Measuring Personal Cultural Orientations: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 38, No. 6, pp. 787–806