Handbook of Management Scales/Consumer ethnocentrism
Consumer ethnocentrism (CR = 0.74) edit
Description edit
Much effort has been invested in ensuring validity, reliability, and cross-cultural measurement equivalence of a new personal cultural orientations scale. Consumer ethnocentrism and consumer innovativeness for ensuring nomological validity of this scale.
Items edit
- We should not buy foreign products, because it hurts our economy. (0.77)
- Only products that are unavailable in our country should be imported. (0.75)
- Purchasing foreign products allows other countries to get rich off of us. (0.73)
- It may cost me in the long run but I support my own country’s products. (0.68)