Handbook of Management Scales/Competitive intensity

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Competitive intensity (alpha = 0.88/0.78)

Description

The authors examined the validity of the measure in a two-step approach recommended by Anderson and Gerbing (1988).

Items

Few--many competitors
Weak--strong competition
Few--many competing products

Source

Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81.

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