Competitive Intelligence is the art of analyzing competition — their historic and current moves and predicting how they are likely to behave in the future. It's a critical component for understanding how to create and maintain competitive advantage in the market.
Introduction to CIEdit
Toolkits and Best Practices in CIEdit
About the BookEdit
This book was initially started as a collaboration effort of the Competitive Intelligence class at UC Irvine's Paul Merage School of Business. All business schools academics and practitioners are invited to contribute to this book to make this a practical guide. Thank you for your contributions!