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Advanced Interactive Media/Design Team/Marketing Approach

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Marketing Approach

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This is to help with interaction with possible students:

1. Myspace page for Potential MMI Students
2. Facebook Group

  • These social networks are huge with all ages right now.

3. Unique packaging of our product
4. Emails and direct mail (registrar help?)
5. TV - maybe a 30 sec. TV spot to run with the other College Weekend spots on KGEB, Hour of Healing, and Make your Day Count
6. VISUALS - Have the goods, i.e. camera, audio board, etc. in the pit for the college weekenders to see. This will draw them downstairs for a tour.
7. Customize the mailings and packaging

  • Have our information packaged in a box that resembles a camera, film canister, or a DVD case. Have our label on the case and when they open it it has our information inside, a colorful brochure, maybe something like an interactive DVD, CD, etc. Possibly some of our projects from TV intro up through the Institute classes. Give them an idea what they will be doing.

8. It’s important to contact them prior to the weekend. Maybe 2-3 times before college weekend. Especially within 2 months before College Weekend. Start in summer and express our interest in them!! SEE MARKETING SCHEDULE.
9. Have something ready for them when they arrive with their name and information on it. Singling them out makes the feel welcomed and special!!

Marketing Schedule

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April

  • Finish all projects
  • Spring College weekend
  • College Recruiting
  • Push Myspace and Facebook setup

May

  • Begin Summer Break
  • College recruiting
  • Push Myspace and Facebook setup

June

  • High School out for Summer
  • College recruiting
  • Push Myspace and Facebook setup

July

  • College recruiting
  • Direct Mail about ORU and MMI
  • Push Myspace and Facebook setup

August

  • Return to school
  • New MMI- tell about project
  • Email potential MMI people
  • Push Myspace and Facebook setup

September

  • Push Myspace and Facebook setup
  • Organization is key
  • Get new MMI involved

October

  • Push Myspace and Facebook setup
  • Direct Mail again-Reminder to sign up for college weekend
  • Email again-Reminder
  • Begin set-up at end of month for the screens, etc.?

November

  • Push Myspace and Facebook setup
  • Final Email Reminder
  • Set-up complete
  • Fall College weekend
  • Hand out materials at College Weekend
  • FOLLOW-UP throughout the year
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