Popular Music/Taylor Swift/Blank Space
"Blank Space" is a song by American singer-songwriter Taylor Swift. It was released on November 10, 2014, as the second single from the album 1989, with an accompanying music video released to YouTube and Vevo that same day. In just shy of a year, on October 23, 2015, the video surpassed Justin Bieber's "Baby" video to become the second most-viewed video on YouTube and the most-viewed Vevo video. The video was recorded and shot at Oheka Castle in West Hills, New York.
Joseph Kahn directed the music video for "Blank Space". Swift approached Kahn with the idea for treatment, desiring the video to portray her self-deprecation as a "crazy villain" akin to the lyrics. According to Kahn, Swift envisioned "Blank Space" as "a video addressing this concept of, if she has so many boys breaking up with her maybe the problem isn't the boy, maybe the problem is her". Photography took place at two locations in Long Island: primary shooting took place at Oheka Castle, with a few additional scenes shot at Woolworth Estate. The video was shot over three days in September 2014; the last day was dedicated to film American Express Unstaged: Taylor Swift Experience, an interactive 360° mobile app in collaboration with American Express. For the video, Swift was thorough in choosing the concepts and imagery. Kahn spoke of his working experience with Swift on Mashable: "When you have an artist wanting to test her imaging, it's always great territory to be in"
The video was uploaded and published on November 10, 2014, at 12:05:44 p.m. EST (17:05:44 UTC). The video, which was originally scheduled for a Nov. 11 release, was leaked by Yahoo a day in advance, prompting Taylor Swift to post the video on her Vevo account. Within its first five days, the video attracted over 36 million views. By November 27, the video reached the milestone of 100 million views, doing so in only 17 days. On July 8, 2015, "Blank Space" became the fourth video to reach one billion views, and only the second video by a female artist to do so, the first being Katy Perry's "Dark Horse" which achieved that same milestone two weeks earlier on June 22. Later that year, on October 23, 2015, "Blank Space" surpassed Justin Bieber's "Baby" to become YouTube's second most-viewed video, with 1.225 billion views.