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History of Apple Inc./2000s resurgence

< History of Apple Inc.
Hamstrung by an Established User Base History of Apple Inc.
2000s resurgence 		TOC

Why?

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Internals organization?

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Engineering

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Marketing

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Arrogance

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Disruptive technologies

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Technical incompetence, the wasted years

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Poor pricing?

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Macs used quite expensive machines starting at nearly $1500 where one could pick up a Windows-based PC for about $500. However, Recent price drops with products such as the Mac mini and the white polycarbonate MacBook, Macs have become more accessible to the general public.

2007

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The name change from Apple Computer, Inc. to Apple Inc.


  Hamstrung by an Established User Base History of Apple Inc.
2000s resurgence 		TOC  
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