History of Apple Inc./2000s resurgence
Why? edit
Internals organization? edit
Engineering edit
Marketing edit
Arrogance edit
Disruptive technologies edit
Technical incompetence, the wasted years edit
Poor pricing? edit
Macs used quite expensive machines starting at nearly $1500 where one could pick up a Windows-based PC for about $500. However, Recent price drops with products such as the Mac mini and the white polycarbonate MacBook, Macs have become more accessible to the general public.
2007 edit
The name change from Apple Computer, Inc. to Apple Inc.