History of Apple Inc./2000s resurgence

Why? edit

Internals organization? edit

Engineering edit

Marketing edit

Arrogance edit

Disruptive technologies edit

Technical incompetence, the wasted years edit

Poor pricing? edit

Macs used quite expensive machines starting at nearly $1500 where one could pick up a Windows-based PC for about $500. However, Recent price drops with products such as the Mac mini and the white polycarbonate MacBook, Macs have become more accessible to the general public.

2007 edit

The name change from Apple Computer, Inc. to Apple Inc.