The next stage looked into the actual football side of the project, and had the main objectives of appointing key people to execute the football building strategy that occurred over 2008-2010, which would then be ready to enter the AFL competition in 2011. The main tasks within this phase were to appoint a development coach, a talent manager, a list manager and to sign seven local players. This phase was important in order to establish the base players and key staff within the football club.
The final phase of the project was based on the organisation and governance of the AFL team. The main objective within this final phase was to establish the best governance structure in order for a successful community based club to be established. This phase involved four critical tasks, that needed to be completed in order for the club to be established. The first task involved appointing leaders to be on the board. Secondly, the search for a club CEO had to be commenced. A business plan and governance model related to becoming a member’s based club was required to be created and finalised by this stage in the project. Finally, to complete this phase, and thus the project, direct relationships with the Government and Council had to be established.