The first area revolved around the corporate field. The main task involved in this area was signing 111 committed business partners. This task included a number of smaller tasks which needed to be completed in order for the main task to be completed. In order to sign 111 committed business partners, the AFL club signed a joint foundation partner, signed 10 second tier partners and had 114 Gold Coast SME’s make financial commitments. Thus, in order to meet the original criteria of 111 committed business partners, the Gold Coast Suns signed a number of various partners and supporters, to establish a corporate support base.