The third criteria was to establish a high net worth for the AFL club. The main objective for the phase was to make commitments to long term training, an administration base and financial assets. This phase involved three main tasks in order to establish long term commitments to training, administration and financial assets. The first task was for the AFL club to launch the Vice Presidents Club, which once the task was complete, consisted of 45 vice presidents who played a prominent role in securing the bid for the seventeenth football team. After the vice presidents club was established, the second task of this particular phase was able to be undertaken. The second task involved the commissioning of research in order to develop an appropriate fundraising strategy, and then to ultimately develop the fundraising strategy chosen.