Last modified on 21 March 2012, at 16:36

Sport Innovation/2011 Women In Super Mother's Day Classic/Evaluation of Project Outcomes MDC/Primary Outcomes

PRIMARY OUTCOMES


TO RAISE FUNDS FOR NATIONAL BREAST CANCER FOUNDATION RESEARCH PROGRAMS, THE ORGANISATION HAS DONE REALLY WELL IN THIS AREA DUE TO THE FOLLOWING REASONS

Amount of funds raise

  • Record of 3 million dollars, up from 2.1 million in 2010, raised for breast cancer raise nationally in 2011[1]

Number of sponsors

  • They have been successful in getting an even larger of sponsors. The list can be found on[2]

Creative methods to motivation fund raising

  • Ford doubled the highest amount of funds raised by a team up to 5,000 for each state/territory.
  • Lucky draw by Triumph (5 winners for $100 triumph triaction gift voucher) for fundraisers who raise $50 through online fund raising[3]
  • 2 category of fund raises, Classic Club (for fund raises who raise $1000) and Classic Pink Club (for fund raises who raise $3000, will receive exclusive badge) was established to encourage fund raising[4]
  • Blackmores sponsored a Fighting Fit prize pack worth >$350 for those who raise $150 through online fundraising by %pm Friday 18 March 2011, one for each state/territory
  • Brooks awarded 2 lucky winners a pair of brooks running shoes of their choice. Winners will need raised $300 by 5pm Thurs 28 April
  • ME bank donating $1/- for every person that registers their interest in the new PINK Debut MasterCard
  • Merchandise for the event could be bought online
  • Quantas sponsored $1000 worth of flights for the highest fundraiser of each state.
  • Highest fundraiser of each state featured on the website.

TO RAISE AWARENESS OF BREAST CANCER IN THE COMMUNITY, THEY SEEM TO HAVE PERFORMED RATHER POORLY IN THIS AREA ALTHOUGH HAVE DONE THE FOLLOWINGS

Platforms to raise awareness

  • A new avenue for the public share their story via the online tribute wall[5]
  • A physical Tribute wall set up where participants can pin their tribute cards to the wall. Cards are easily downloadable
  • Blogs were featured where participants can write their stories.


Use of Pink

  • Pink, the official colour of breast cancer, became the predominant colour of the day. Most of the runners turned up in pink, the goodie bag was in pink, the bottle caps for the bottled water were pink.[6]

More could be done to increase awareness of breast cancer. There was no evidence of education on breast cancer via the website, to teach the public on the early detection and screening process. Locations of screening clinics could be advertised, but was not present. On the spot screening could be done if possible in ‘mamo-busses’ on the event day to encourage early detection.

ReferencesEdit


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