Last modified on 5 December 2008, at 12:41

Internet Technologies/Web advertising

Web Advertising uses static images, animated GIFs, and Flash Animation to display a product or service. Advertising on the Web displays in many different ways such as banners or buttons, Pop-up and Pop-under, and intro pages to websites.

A banner or a button can be an image, animated gif, flash video or plain text

A Pop-up or Pop-under causes a new browser window to open and displays a webpage that can contain text, images and flash.

Intro Pages to websites usually have a flash or gif animation to introduce a company, their services or Products.


Internet advertising is delivered by ad servers. The most common type of ad server in use today is the Central ad server.


Standard Sizes for Banner Style Advertisements are as follows:

Rectangles -

300x250
250x250
240x400
336x280
180x150

Banners -

468x60
234x60
88x31
120x90
120x240
125x125
728x90

Skyscrapers -

160x600
120x600
300x600