Handbook of Management Scales/Relational commitment

Relational commitment (alpha = 0.781; composite reliability = 0.806; AVE = 0.51) edit

Items edit

  • We have a long term commitment to the relationship.
  • We view the relationship with the service provider as a partnership.
  • Our senior management seeks to develop a positive relationship with the provider and their management team.
  • Both risks and rewards are shared with the external provider.
  • We make investments that are unique to our relationship with the provider.

Source edit

Related Scales edit

Relational commitment (alpha = 0.86) edit

Description edit

To measure the construct, the authors relied on scale items previously used by Cullen et al. (1995), Kale et al. (2000), McEvily & Marcus (2005), and Sarkar et al. (2001).

Definition edit

Relational commitment captures the partners’ intent to establish enduring, reciprocal obligations in their alliance (Madhok, 1995).

Items edit

In this alliance, the firm and its partner:

  • Invest the resources needed for maintaining alliance operations (e.g., dedicated and trained personnel, marketing funds, engineering resources). (0.83)
  • Receive support for this alliance from their respective corporate management. (0.83)
  • Regularly share and exchange information. (0.85)
  • Have effective conflict resolution mechanisms (e.g., identifying problems, escalating, intervening, communicating, and jointly solving problems to overcome disagreements). (0.84)

Source edit

Related Scales edit

  • See above