Last modified on 17 September 2010, at 17:38
Handbook of Management Scales/Product complexity
Product complexity (alpha = 0.81/0.82)
Low engineering content--high engineering content
Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81.
Previously used by Bello/Gilliland (1997).
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