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Handbook of Management Scales/Product complexity
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Handbook of Management Scales
Product complexity (alpha = 0.81/0.82)
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Simple/unsophisticated--sophisticated
Nontechnical--highly technical
Low engineering content--high engineering content
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Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81.
Previously used by Bello/Gilliland (1997).