Handbook of Management Scales/Product complexity
Product complexity (alpha = 0.81/0.82)
- Nontechnical--highly technical
- Low engineering content--high engineering content
- Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81. Previously used by Bello/Gilliland (1997).