Handbook of Management Scales/Online store service
Online store service (alpha = 0.86)
The construct was measured using 7 points semantic-differentials.
- Unwilling to help - willing to help
- Unfriendly - friendly
- Less knowledgeable - very knowledgeable
- Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.