Handbook of Management Scales/Online store service

< Handbook of Management Scales

Online store service (alpha = 0.86) edit

Items edit

The construct was measured using 7 points semantic-differentials.

Unwilling to help - willing to help
Unfriendly - friendly
Less knowledgeable - very knowledgeable

Source edit

Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.

Retrieved from "https://en.wikibooks.org/w/index.php?title=Handbook_of_Management_Scales/Online_store_service&oldid=1736258"