Handbook of Management Scales/Online store atmosphere

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Online store atmosphere (alpha = 0.90) edit

Items edit

The construct was measured using 7 points semantic-differentials.

Boring site - fun site
Unattractive site - attractive site
Little pleasure to browse through - great pleasure to browse through

Source edit

Verhagen/van Dolen (2009): Online purchase intentions: A multi-channel store image perspective. Information & Management, Vol. 46, No. 2, pp. 77–82.

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