Last modified on 14 March 2010, at 22:20

Handbook of Management Scales/Offline store service

Offline store service (alpha = 0.94)Edit

ItemsEdit

The construct was measured using 7 points semantic-differentials.

  • Unfriendly personnel - friendly personnel
  • Few helpful salesmen - Many helpful salesmen
  • Bad service - good service
  • Bad reputation - good reputation
  • Unknowledgeable sales personnel - knowledgeable sales personnel
  • Slow checkout - fast checkout

SourceEdit