Handbook of Management Scales/Market volatility
Market volatility (alpha = 0.73/0.82)
- Changes slowly--changes rapidly
- Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81. Adapted from Bello/Gilliland (1997).