Handbook of Management Scales/Market volatility

Market volatility (alpha = 0.73/0.82)

Items

Stable--unstable
Certain--uncertain
Changes slowly--changes rapidly
Predictable--unpredictable

Source

Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81. Adapted from Bello/Gilliland (1997).

Last modified on 17 September 2010, at 17:47