Handbook of Management Scales/Customer satisfaction
Customer satisfaction (AVE = 0.78; CR = 0.88) edit
Description edit
A previously used scale by Maxham & Netemeyer (2002) was adapted to measure customer satisfaction.
Items edit
- I am satisfied with the services the company provides to me. (0.88)
- I am satisfied with my overall experience with this company. (0.95)
- As a whole, I am NOT satisfied with this company. (R) (0.51)