Handbook of Management Scales/Buying firm's expectation of relationship continuity

Buying firm's expectation of relationship continuity (alpha = 0.861) edit

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  • We expect our relationship with this supplier to last a long time.
  • The relationship we have with this supplier is essentially 'evergreen'.
  • It is assumed that renewal of agreements in this relationship will occur.
  • The parties make plans not only for terms of current purchases, but also for the continuance of the relationship.

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