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File:Wikipedia - Art Historian.jpg

Original file ‎(1,424 × 1,744 pixels, file size: 359 KB, MIME type: image/jpeg)

Summary

Description
English: Magazine ads for the Wikipedia campaign.

Many people tend to view Wikipedia as an unreliable source of information because anyone can edit entries on the website.

Our concept was to present an everyday person as an "expert" on a specific subject in order to show that whether the information comes from a university professor or from an avid gamer, it is still reliable.

Each piece shows a straight view of each persona and a mind map of their thought process. We felt this approach humanizes the experience of Wikipedia.

The campaign consists of three magazine ads, two posters, one t-shirt, one direct mailer, and a tv-spot (not shown).

Our tag reads: "I [edit] wikipedia"

The brackets around the word "edit" are a reference to the brackets around the edit links on the actual wikipedia site.

Art Direction II Assignment
Professor
Holly Shields
Art Directors
Mike E. Perez, Mark Decker, Jacob Brubaker
Model
Darryl Patrick
Date
Source originally posted to Flickr as Wikipedia - Art Historian
Author Mike E. Perez
Permission
(Reusing this file)
This image, which was originally posted to Flickr, was uploaded to Commons using Flickr upload bot on 20 September 2009, 15:51 by Mike Peel. On that date, it was confirmed to be licensed under the terms of the license indicated.
w:en:Creative Commons
attribution
This file is licensed under the Creative Commons Attribution 2.0 Generic license.
You are free:
  • to share – to copy, distribute and transmit the work
  • to remix – to adapt the work
Under the following conditions:
  • attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

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inception

29 April 2008

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Date/TimeThumbnailDimensionsUserComment
current15:51, 20 September 2009Thumbnail for version as of 15:51, 20 September 20091,424 × 1,744 (359 KB)Flickr upload botUploaded from http://flickr.com/photo/98487425@N00/2453225976 using Flickr upload bot

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