Competitive Intelligence/CI structure


Key components for a successful CI operation are:


The Right Skills - people with conceptual and strategic thinking, good rapport with the top mgm’t. Analytics expertise, Good communication skills and cross linking within the enterprise.



Best Practice examples:

  • Competitor shadow teams
  • Central CI department
  • Central co-ordination of the CI effort with distributed nodes

There are four stages of development of a CI capability /structure, it runs from stick fetching to world class.

- Stick fetching: When everything is reactive

Last modified on 18 March 2011, at 16:26